Social Saturation
Hans A. Koch // October 19th, 2006
A new report named S–Commerce: Beyond MySpace and YouTube (PDF) talks about two challenges with social commerce.
Traditional advertising is not as affective on social networks and the barrier to market is quite high for creating “branded socials networks”.
“The average online socialite
currently frequents three social networking sites;
when polled, these same socialites stated they would
consider participation in up to four communities. Social
saturation clearly poses a challenge for marketers
considering launching their own online social network”
Specific context and purpose is what will drive those socialites to participate.
Is MySpace without a context and purpose?
online communities, S commerce, Social Networks, Social Saturation social software