“Consumers are driving business” Cisco 3.0

If you missed John Chambers at the Network + Interop check out the ZDnet article
Cisco CEO John Chambers proclaims the future is Web 2.0

“Chambers proclaimed that Web 2.0, which he defined broadly as collaboration, is the future.”

“Consumers are driving business. There are a lot of ideas with social networks, and we are changing the business from a formal hierarchy to informal social network council implementations,”

Great to see Fortune 100 companies not only using but preaching social network software.

cisco, cisco 3.0, social software web 2.0